About noi.

noi. is more than a design brand.

It’s a philosophical project with design as its medium. Each object is more than just a practical function or beauty: it carries emotion, inviting reflection. A human one. 

With noi. we aim not to offer functional design: a design that is here to solve a practical question, but instead we seek to fill an emotional function in the lives of others. 

The project emerges from a Brazilian–Italian–global fusion: co-founders Juliana Valeriano and Lorenzo Olivetto bring together Juliana’s strategic, cross-cultural perspective, philosophical curiosity and Lorenzo’s deep expertise in product design, materials, and the human relationship with physical objects.

noi. is more than a design brand.

It’s a philosophical project with design as its medium. Each object is more than just a practical function or beauty: it carries emotion, inviting reflection. A human one. 

With noi. we aim not to offer functional design: a design that is here to solve a practical question, but instead we seek to fill an emotional function in the lives of others. 

The project emerges from a Brazilian–Italian–global fusion: co-founders Juliana Valeriano and Lorenzo Olivetto bring together Juliana’s strategic, cross-cultural perspective, philosophical curiosity and Lorenzo’s deep expertise in product design, materials, and the human relationship with physical objects.

About noi.

noi. is more than a design brand.

It’s a philosophical project with design as its medium. Each object is more than just a practical function or beauty: it carries emotion, inviting reflection. A human one. 

With noi. we aim not to offer functional design: a design that is here to solve a practical question, but instead we seek to fill an emotional function in the lives of others. 

The project emerges from a Brazilian–Italian–global fusion: co-founders Juliana Valeriano and Lorenzo Olivetto bring together Juliana’s strategic, cross-cultural perspective, philosophical curiosity and Lorenzo’s deep expertise in product design, materials, and the human relationship with physical objects.

About MyMistake Collection

noi’s first collection, MyMistake, is born from a reflection on the role of error - especially in the creative process. Often, error is perceived as something to be corrected, erased, hidden. 

But we wanted to give it space. Error as a gesture, as a mark, as a place to inhabit, error as form, error as design. 

MyMistake explores flaws as an essential part of the creative process and the human experience and evolution.

>Mistakes are not deviations from being human, they are exactly the proof.

noi’s first collection, MyMistake, is born from a reflection on the role of error - especially in the creative process. Often, error is perceived as something to be corrected, erased, hidden. 

But we wanted to give it space. Error as a gesture, as a mark, as a place to inhabit, error as form, error as design. 

MyMistake explores flaws as an essential part of the creative process and the human experience and evolution.

>Mistakes are not deviations from being human, they are exactly the proof.

MyMistake Mirror

THEME/

Reframing Mistakes

EMOTIONALI FUNCTION/

Confrontation

Acceptance

The second piece of the collection, MyMistake Mirror, reframes your sense of mistakes.

The mirror invites us to face our flaws without shame - not to correct them, but to elevate them as part of our unique personal signature.

Designed not to flatter the single, but to provoke.

It explores asymmetry: irregular forms, unexpected angles, random directions.
It distorts, fractures, confronts - and asks you to do the same.

A collectible object, MyMistake Mirror is proudly divergent - a nonconformist piece that honors irregularity as a personal and unique signature.

Similar to the debut piece of the collection (MyMistake Chair), the mirror is part of a limited series, 3D printed, authenticated with NFC and NFT, valuing the uniqueness of the object and its bond with the person who chooses it. 

MyMistake Mirror

Lorenzo Olivetto

Designed and Made in Italy

Material: Recycled thermoplastic polymer

Limited Edition: 25 Pieces - Available in 3 Colors - Transparent, Amber and Black. Version Full Color or Mixed Combinations

Venezia Edition 2025: 5 Pieces- Exclusive Design for Venice Art Fair . Transparent Color

MyMistake Mirror

Lorenzo Olivetto

Designed and Made in Italy

Material: Recycled thermoplastic polymer

Limited Edition: 25 Pieces - Available in 3 Colors - Transparent, Amber and Black. Version Full Color or Mixed Combinations

Venezia Edition 2025: 5 Pieces- Exclusive Design for Venice Art Fair . Transparent Color

Discover MyMistake Mirror

Discover MyMistake Chair

Discover MyMistake Mirror

Discover MyMistake Chair

“There is a crack,

There is a crack in everything,

That’s how the light gets in”

- Leonard Cohen



“Mistakes are portal to discovery”

- James Joyce


noi.

Venice, 2025

“There is a crack,

There is a crack in everything,

That’s how the light gets in”

- Leonard Cohen



“Mistakes are portal to discovery”

- James Joyce


noi.

Venice, 2025

“There is a crack,

There is a crack in everything,

That’s how the light gets in”

- Leonard Cohen



“Mistakes are portal to discovery”

- James Joyce


noi.

Venice, 2025