Who we are

noi. is more than a design brand.


noi. is more than a design brand.


It’s a philosophical project with design as its medium.


It’s a philosophical project with design as its medium.


Each object is more than just practical function or beauty:
it carries emotion, inviting a reflection.


Each object is more than just practical function or beauty:
it carries emotion, inviting a reflection.


Creative Director

Lorenzo Olivetto

Lorenzo Olivetto works at the edge of industrial design and applied art, with over a decade of experience across complex product systems. His work has been recognised with two Red Dot Design Awards, including a Red Dot: Best of the Best in 2024.

noi.’s first collection, MyMistake, was born from a reflection on the role of error.

Mistakes are often perceived as something to be corrected, erased, even hidden.

MyMistake challenges this idea by giving error space. Error as a gesture, as a mark, as a place to inhabit. Error as form. Error as design.

“Mistakes are not deviations from being human, they are exactly the proof.”

noi. Way of being

Through thought, emotion, and reflection, we create objects that do more than exist.

We provoke

We ask questions especially the uncomfortable ones.
We don’t fear contradiction nor complexity.
We are not here to solve practical problems.

We ask questions especially the uncomfortable ones.
We don’t fear contradiction nor complexity.
We are not here to solve practical problems.

We live by emotions

We are emotional and our aim to create emotional impact in the lives of others.

We are emotional and our aim to create emotional impact in the lives of others.

We are emotional and our aim to create emotional impact in the lives of others.

We invite

Our pieces are designed to awaken thought, evoke feeling, invite reflection.

Not objects to own, but to live with. 

noi.

noi.

is Founded by two questioning minds.

is Founded by two questioning minds.

Juliana brings Brand and Business Strategy, grounded in philosophical curiosity.

Lorenzo brings his vision as a Creative Product&Engineering Designer to invite people into dialogue through design.